Burn the Playbook: Redefining Leadership

Everything we’ve been taught about leadership is wrong. We’ve been sold the illusion that leadership is gained from seniority or a higher pay scale. But being a leader is not about the title, the praise, or the power.

True leadership is an act, not a job.

In his most eye-opening keynote, Ali confronts the difference between acting like a leader and actually being one. Participants will be challenged to confront their habits, examine their motives, and stretch the limits of what they believe leadership requires. In his signature, no-bullshit style, Ali lays out what it takes to become the leader who can–and will–lead a team through adversity, uncertainty, and toward high-performance success.

Audience Takeaways:

• Understand the difference between holding a title and embodying a true leader

• How to take full ownership of the impact they create by confronting their blindspots

• What it takes to lead a team through uncertainty and resistance without a playbook

• Learn to lead in a way that inspires trust, urgency, and excellence in a team

Who's it for?

• CEOs and owners

• Founders and entrepreneurs

Demand Excellence: How to Build a Culture of Radical Accountability

Spotting employee shortcomings is easy–the hard part is having the difficult conversation to achieve course correction. In this how-to guide for sculpting accountability, Ali lays out a direct, actionable talk-track for CEOs and leaders ready to eliminate excuses, drive accountability, and create a high-performance culture that delivers.

Accountability isn’t instilled through micromanaging. It’s about raising standards, setting clear expectations, and refusing to tolerate anything less than results. With his experience turning around struggling companies, Ali delivers a step-by-step guide to instilling a leadership-driven culture where high-performance isn’t a goal, it’s the standard.

Audience Takeaways:

• Establish a culture of radical accountability that eliminates excuses and drives execution

• Identify and address leadership weaknesses that are quietly killing company growth

• Kick the micromanagement habit by setting clear, non-negotiables

• Learn to lead with assertiveness, even against resistance

Who's it for?

• CEOs and owners

• Founders and entrepreneurs

• C-suite executives

The Alchemy of Sales: Art Drives Emotion, Emotion Drives Decisions

If you still believe sales is about relying on data, answering questions, and providing value, you’ve already lost. Sales has never been about logic.

Sales isn’t a neat little equation. Sales is messy, unpredictable, and driven by human emotion. Because we live in a world where emotions decide and logic justifies.

In this bare-all keynote, Ali exposes the myths of conventional sales tactics, unveils why todays salespeople aren’t delivering, and shows leaders how to get more from their sales teams. He doesn’t just preach Behavioral Economic theory, Ali equips leaders with a true understanding of sales, what actually closes a deal, and actionable strategies for building a high-performance team.

Audience Takeaways

• Understand the history of sales

• Decode the psychology of buying and understand buying decisions

• Learn to create demand instead of waiting for buyers to express interest

• Actionable strategies for building a high-performing sales team

Who's it for?

• Sales leaders

• Sales teams